For Electronic Arts, a brand that is constantly evolving and growing, how do you make sure your content receives the exposure and attention it requires on a regular basis?

We had the answer to that question.

Attention Seekers created a brand new digital series, PWNED, in which every detail of EA’s current output was imaginatively placed into the spotlight.

Conceptualised in-house and commissioned by EA, this sparky series ran over two seasons, and was incredibly successful at attracting many new subscribers for the EA Vision YouTube Channel.

Crossing over to TV and the Xbox 360 console, the series reached global audiences with YouTube figures alone topping 6.5 million views across 58 episodes.