Rise of the Tomb Raider: Survival Billboard

When executing the killer idea to offer eight Lara Croft fans the opportunity to win a dream Tomb Raider inspired trip, by standing them in the middle of London on a giant billboard whilst beingassaulted by various weather conditions, Xbox and McCann turned to our team at Attention Seekers to translate this experiential concept into a live 24-hour broadcast that would capture the attention of fans around the world.

Charged with stream broadcast and production, our team kept interaction and engagement high for the 20-hours that the contestants endured, ensuring a truly unique and memorable stunt that left our clients delighted. We gave the broadcast a different focus from the live experiential, focusing on our competitors’ conversations and using our presenters to keep the flow of the narrative. In doing so, we revealed touching stories of motivation, sportsmanship and a developing romance to a global audience that were eagerly following online.