Star Wars Battlefront: Battle of Jakku LIVE

Not so long ago in a studio far, far away…

…well, Wimbledon.

Triple-A game launches for a company like Electronic Arts are a big deal. When that game is based on a fiercely curated IP that belongs to one of the world’s biggest entertainment brands, it’s even bigger.When EA wanted to show off their brand new Star Wars Battlefront: Battle of Jakku DLC with a livebroadcast of an exhibition match, they trusted Attention Seekers with the production and broadcast.

We conceptualised, produced, and delivered the broadcast of an eSports-based entertainment spectacle. Everything from initial multi-agency meetings, through to uplink of the broadcast signal. The show was hosted by Rufus Hound and Kate Russell, with two teams led by YouTube megastarsAli-A and Vikkstar123 who were joined by gamers, media outlets and celebrities in battling it out on a brand new map, designed around the planet Jakku from Star Wars: The Force Awakens.