The Boot Room
FIFA fans are sports fans.
So Attention Seekers approach to providing tips to fans of Electronic Arts FIFA series was to work with the EA UK team to place this information in a recognisable sports format and utilise excellent cross promotion with football publication Match Magazine, in having their deputy editor and resident FIFA guru as our on-screen expert.
Thus, The Boot Room was created. A fortnightly hints and tips discussion show, accessible through multiple media channels including YouTube and enjoying huge success on the Xbox Dashboard.