The Cesc Fàbregas Show


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When Nike asked Attention Seekers to tell a story about one of their athletes, we chose celebrated footballer Cesc Fàbregas.

While Cesc was a player reaching the peak of his game, and credited with engineering the dazzling type of football that Nike is all about, he was still a man of mystery to most.

Nike Live: The Cesc Fàbregas Show was told from the point of view of Cesc himself and the people in his life. It covered his history, family, football career and his dreams. Guests included Arsene Wenger, Arsenal fan Matt Lucas, plus his team mates and fans.

The entire campaign was designed specifically for multi-platform formats: a one-hour television show for Sky Sports, a continuous live event for 500 lucky fans who were invited to attend, and as bite-sized content for online destinations. The show was broken down into 24 segments, all designed to work seamlessly or independently.

Six one hour slots were secured for broadcast on Sky Sports and watched by more than 600,000 people. The show was also viewed on the Nike and Sky Sports sites as well as countless social media sites, notching up more than two million views.