Watch Dogs 2: Live
To launch Watch Dogs 2, Ubisoft wanted to throw a party for fans and press.
How about a themed Google takeover in their Soho HQ? Rebranded as Nudle, the Google of the game, we turned the venue into a takeover for one night from the fictional hacker collective called Dedsec. DJ and Producer Oliver Heldens performed a one hour set on the decks, with branded visuals on the big screen behind him and a live stream to YouTube and Facebook. A great party, an awesome DJ stream and one very happy Ubisoft!
Ain’t no party like an Attention Seekers party…