Xbox On


Attention Seekers were asked by Microsoft to take over all video production for the Xbox UK YouTube channel and build a real content hub with a community and editorial tone.

We came up with the name, Xbox On and recruited the faces to work alongside Xbox’s Graeme Boyd, taking on YouTubers Benny Central and Ellen Rose. As a team we developed the content strands that would build a community-facing video channel.

Xbox On mixes bespoke YouTube videos and strands, including the ever popular World’s Hardest Achievements with live streams twice a week, and a raft of exclusive access to games developers around the world. Xbox On has created a unique editorial tone for owned content and is growing a loyal and engaged following.

The results:

Over 107,000 subscribers.

Over 41 million views.