Not happy to just put on a great show, we wanted to bring a mobile gaming experience to life and share it live with millions of fans across the globe. Supercell’s global Clash tournament did just that. What is usually a personal experience on a handheld device was transformed into a huge international event.
Delivered through our US partnership, AD+D, our goal was to break down the barriers of what traditional esports could accomplish, utilising our expertise in broadcast to service an audience in nine different languages and bring together 28 million entrants into one thriving gaming community.
Taking beats from the game itself, London’s The Copper Box was transformed with the use of giant screens and floor panels into a recreation of the Clash Royale multiplayer experience. This was plus-sizing the game on a gigantic scale, with an experience that was unforgettable both for those in the room and those watching at home.