In a rapidly changing media landscape it’s important to work with creatives and producers that are at the cutting edge of technology and community. That’s why Microsoft turned to us when it needed to expand its roster of live Xbox shows on their streaming platform, Mixer.
To complement the existing selection of US shows, we put our expertise in connecting with popular talent into full effect, creating two new formats from scratch that have to date generated hundreds of thousands of views and thousands of followers and concurrent viewers.
Mixer: Ultimate Gaming Challenge sees our two hosts competing in fun (and often quite peculiar!) challenges live on stream. As well as enjoying the hilarious mischief on show, viewers also get the pleasure of witnessing a sometimes embarrassing forfeit for the loser.
Meanwhile, the Mixer Top 7 of Everything, allowed us to really make the most of the fantastic interaction options offered by Mixer. Viewers vote live on two proposed lists drawn up from a fantastic array of wild and crazy ideas.
We not only devise the ideas but also source the talent and produce every aspect of these shows, both of which outperformed their projected viewership metrics.